The first half hour is free, then $1.30 for the next 30 minutes, $2.60 the next, and $5.20 every half-hour thereafter, encouraging more frequent usage.
95% of the 20,000 daily bike rentals (that's not a typo) in Lyon are free based on this pricing structure. The impact is even more surprising: Vehicle traffic dropped 4% and overall bicycle use tripled. "It has completely transformed the landscape of Lyon - everywhere you see people on the bikes," said the city's deputy mayor. Paris expects 250,000 trips a day, or 91 million trips a year.