- A look at why doping is so prevalent in cycling. "Doping is so effective in cycling because the sport is almost entirely a test of endurance. A basketball player can increase his endurance and strength through cheating, but it’s difficult to improve shooting technique with drugs. The same goes for such other high-technique sports as tennis and soccer." Of course, there is cheating in every sport - even chess. And Scrabble. And Poker. And figure skating. Let's face it, when people really, really want to win. Some of them will cheat.