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I've been riding the Duro Sierra with reflective sidewalls for about 2 years as well, and they have been very tough against glass and road crud on DC streets: http://urbanvelo.org/duro-sierra-700%C3%9735-tires/
And the reflective sidewalls are still very reflective after 2 years.

Unlike other reflective tires, the LIT allows the rider to be seen from virtually 360 degrees in low-light conditions. We designed the tires with an Aramid bead to keep weight low and decrease rolling resistance. We also designed them with a stout puncture protection layer for all the crap that gets strewn across city streets and bike paths. We joke that we weren't trying to invent a Soviet-grade reflective tire that only keeps you safe. We want people to enjoy riding our tires, hence the added performance features.

1. The Duro Sierra's I have reflect from just off center from behind - so I'd say they have nearly 360 degree visibility. 2. Define "low light". 3. Does it reflect as well as new after 3 months of road grime all over them? It's probably like most things, with time that grey road grime on anything will keep anything from reflecting well. 4. The Duro's also have puncture protection built in, and a folding bead.

Patrick, it's great you're trying to make something more common and accessible (which is a good thing for safety), but I don't see much improvement over other existing tires with the same features. Put a (3 year?) warranty on them and make them in the USA and I'd say you've got a better product, and I'd buy them instantly.

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