The 2015 Street Smart Pedestrian, Driver, and Bicyclist Safety Campaign is underway. This campaign includes advertising designed to improve road use coupled with increased enforcement.
In Arlington, it coincides with the 2015 Spring Pedestrian & Bicycle Safety Awareness Program.
The pedestrian safety enforcement detail will be held in the Rosslyn, Courthouse and Columbia Pike areas. This campaign will run from March 23, 2015 through April 19, 2015. Officers will enforce traffic, bicycle and pedestrian laws at the intersections of Lee Highway and N. Lynn Street, N. Courthouse Road and N. 15th Street, Columbia Pike and S. Dinwiddie Street and Columbia Pike and S. Scott Street.
A kick-off for the campaign was held on Wednesday in College Park.
As part of the campaign, which runs from March 23 to April 19, regional law enforcement will be on the lookout for drivers, pedestrians, and bicyclists who break traffic safety laws. Violators on foot, bicycle, and behind the wheel will be ticketed and face fines up to $500, and drivers may also get points on their driver record.
Street Smart officials launched the spring initiative at College Park City Hall. Several pedestrian fatalities in College Park last year led officials to reduce the speed limit for MD Route 1 from 30 mph to 25 mph and to add improvements such as median fencing and signals to help pedestrians safely cross the roadway. Officials shared the message of awareness and accountability at today’s gathering.
This year they are again using the pictures showing people with tire tracks on their face, with the clever lines "Make eye contact, not body contact." I would love to find some evidence that the ad campaign side of it works. I'm skeptical. There is a scene from a TV show that I recall when I see these. Two characters at an ad agency are talking about a splashy TV ad they just made and one asks if it will improve sales. The other says no, but that the print and radio ads will. "Then why make the TV ad?" the first asks. "It's artsy, it will win awards and we'll make more money" is the response. These ads feel a little like that.
I'd rather have ads that explain the law to people who don't know it. Like the 3 foot law. Or mandatory bike lights.
Maybe this would work better:
Dear Sirs, See attached for suggested revisions to your StreetSmart Campaign. Thanks, -Colin pic.twitter.com/CEpSyZqnb5— Colin (@ColinTBrowne) March 25, 2015