Sometimes the MSM shows biking as a weird thing that weird people do like in "40 Year Old Virgin" or "You, Me and Dupree", but this ad (tip) shows it as the next step. The better way.
In fact the green bike is in a lot of their ads.
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This is eerily reminiscent of a health insurance company (CIGNA?) campaign. Except that one had a few shots of people clearly riding against traffic. My only complaint about this one is the sidewalk riding.
Posted by: Rich Wilson | September 11, 2009 at 12:55 PM
Am I the only one who finds it vaguely ironic that a posting about an anarchist cycling protest is followed by a post entitled "Cycling Not Weird"?
Mixed messages, anyone?
Posted by: guez | September 12, 2009 at 03:40 PM
@guez:
Mixed messages are the sign of a healthy social movement. Very briefly, the "anarchists" get attention (which helps if the so-called problem is seen as such by a typical person). They also make the reasonable voices seem that much more appealing.
Posted by: Jonathan Krall | September 15, 2009 at 02:19 PM