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YT look at the founder:
A Helmet You Actually Want to Wear

They look a bit like some whitewater kayaking helmets. No ventilation though, so yeah, maybe just for toodling around, not for hard riding in hot weather.

Agreed with lack of ventilation although it looks much cooler then traditional helmets. I think part of the reason people don't bike is because they don't think of it as a cool thing to do. Hopefully this helmet helps with that.

Or maybe we don't need to send a message that biking is so inherently dangerous that you must wear a plastic head covering, or you will die.

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